Tuesday, April 15, 2014

How To Sell A Sewing Machine - Ads From The 1950's

The 1950s were a tug of war between retail ready-to-wear and the make-it-yourself camps. With the suburban housewife able to afford off the peg fashions, the sewing industry had work to do. And so it did. The advertisements for sewing machines were full page, full color and fun. These advertisement pages for Necchi, Elna, Pfaff and Vigorelli show the virtues of each machine.

Italian Made Necchi Ad from Woman's Day 1954

Elna Ad from 1950's Woman's Home Companion Magazine

1955 Pfaff Sewing Machine Ad from Woman's Day Magazine

1955 Italian Made Vigorelli Sewing Machine Ad from Woman's Day Magazine

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