Purchasing through catalogs, such as this National Cloak and Suit Company Style Book from 1924, must have seemed to the 20th century woman, a similar experience to shopping on line for the 21st century woman. But oh what beautiful page layouts and illustrations.
Not to mention the variety of textures and colors and, of course the price!!
These color pages were followed by pages of black and white illustrations of fabric. I imagine that the more common fabrics, or perhaps fabrics that had been introduced in earlier issues of the magazine didn't need to be replicated in color.
Imagine what the price for some of these silks would be in today's fabric stores.
But no matter the price, what a joy it would be to sew a garment with any of these beautiful and high quality fabrics. One can dream.